Founder & CEO
I am a qualified Chartered Digital Marketer with 15 years of experience in the advertising & marketing fields. I started my career in risk consulting at Arthur Andersen streamlining business processes and conducting internal audits before moving onto JWT advertising agency where I gained cross sector exposure spanning FMCGs such as Lipton Tea and Dettol to high-end luxury properties such as Emaar and AlDar Properties.
Moving from the agency side to marketing, I set-up the award-winning fine jewellery brand deHania that retailed online and in some of Dubai’s leading outlets including Bloomingdale’s. I also co-founded the 1st online retail shop for pre-owned designer wear in the Persian Gulf; FlavoursOnline, trading in luxury brands such as Louis Vuitton and Chanel.
My commercial profession did not deter me away from my academic interests. I recently completed a MLitt degree in Modern & Contemporary Art at Christie’s Education London and a second MA in Art & Visual Culture at the University of Westminster.
Combining my extensive marketing, communications and client servicing experience with my passion for design and in-depth knowledge of arts and visual aesthetics, I set-up this consulting practice to help businesses and individuals from different industries including artists, designers, health clinics, retail outlets and various enterprises connect with their target audiences and establish a commercial presence.
WHY WORK WITH ME?
The 2-Sided Frontline Experience:
Whilst advertising and branding agencies focus on the visual aesthetics, the communication messages and the brand experience, the marketers are preoccupied with the finite resources, budget constraints and sales figures. Having worked on both sides, I understand the challenges brands face and the hurdles they need to surpass to achieve success and conncect with their target audience.
The Art & Science Perspective:
As an ad. person and a professional marketer, I am trained in the science of branding: from qualitative and quantitative research techniques to measuring conversion rates and ROI using Google Analytics. As an art theorist and phenomenologist, I dig deep into the intentions and motivators of experiences; an essential skill to unearth the brand insights that motivate your target audience so that your brand can connect with them.
Your Dedicated Brand Consultant:
For the duration of our contract, I take on the role of your dedicated full time marketing advisor. I concentrate on building your brand name and connecting with your audience so that you can focus on your core business processess. Simply put, if you are a dentist, you really should not be worrying about when you are getting your next patient and focus instead on filling that cavity!